This campaign is for U by Kotex and Girl Scouts to tackle the issue of period poverty. The primary visuals use pictures of myself, family, and friends while participating in Girl Scouts activities. The work includes a custom badge “Period Equity Badge” empowers girls to advocate for access while reminding adults that menstrual health is a shared responsibility. This 360° campaign comes to life through a magazine spread, billboard, period bag, porta potty design, badge design, social media, and a microsite. Our goal is to spark awareness, inspire advocacy, and make menstrual equity the new badge of honor.